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Why Guest Posting and Blogging is a Slippery Slope – Whiteboard&nbspFriday

While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it’s easy for marketers to start slipping down the “Guest Posting Slope of Madness.” One of Rand’s predictions for marketing in 2014 is that Google will begin to crack down on low-quality guest posts, and in today’s Whiteboard Friday, he clears up some of the misconceptions that can lead to a downhill slide.

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Can You Afford A Personal Loan?

There’s no shortage of advice out there about finances in general, or personal loans in particular. Opinions are a dime a dozen. And, to make matters worse, a lot of the advice being peddled comes from those who have a vested interest in how we end up thinking and feeling about the idea of borrowing money.

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How to Win a Content Arms Race – Whiteboard&nbspFriday

Ever feel like you're neck and neck with your competitors in the mad dash to produce exciting, unique content? The push for content generation has taken off across all industries lately, and it's not surprising that content strategy feels like it's turning into an arms race.

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My Client Won’t Do – Whiteboard&nbspFriday

One of the most common challenges for web marketers is dealing with clients (or bosses, etc.) who either ask the impossible of us or don’t think we’re worth their time and money. In today’s Whiteboard Friday (filmed during October’s CEO swap), Wil Reynolds offers up all the techniques and tips you need to win their favor, their support, their resources, and their business.

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You just might Qualify for a Personal Loan

When your credit is less than perfect, and you feel like we have nowhere to go to obtain a short term loan when the need for cash arises, you may find yourself shuffling in to take out a payday loan. You might think they are the only place you can possibly secure a loan. That’s a mistake.

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How Unique Does Content Need to Be to Perform Well in Search Engines? – Whiteboard&nbspFriday

We all know that content needs to be unique to rank highly in the SERPs, but how “unique” are we talking? From a content creation perspective, it’s imperative to know what duplicate content really means and to understand the implications it can have on SEO.

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What Should I Put on the Homepage? – Whiteboard&nbspFriday

Homepages were once the ultra-authoritative one-stop shops of online brands. As people and search engines have become better at understanding what users are looking for, though, the purpose of homepages has become more targeted. In today’s Whiteboard Friday, Rand details several of the changes we’ve seen, and offers his advice for what to include on a truly effective homepage on the web today.

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45 Blogs to Help You Find the Right Type of Loan for Your Needs

For a consumer who needs a loan, figuring out the right type of loan for their needs can be a difficult process. There are many different types of loans and the purposes of these loans often overlap tremendously. Much information can be found online that will help consumers to make the best choice in loans for their circumstances. This information can help consumers have an advantage when deciding which loan is appropriate for them. Whether a consumer needs a loan for a house, college, a vehicle or just to get through until the next payday, they are sure to find the information they need.

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My Favorite Way to Get Links and Social Shares – Whiteboard&nbspFriday

So you've got a new blog post you're ready to reveal to the interwebs. You've worked hard on the content, and now you really need to drive activity on it.

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The IdeaGraph – Whiteboard&nbspFriday

There can be important links between topics that seem completely unrelated at first glance. These random affinities are factoring into search results more and more, and in today’s Whiteboard Friday, Ian Lurie of Portent, Inc. shows us how we can find and benefit from those otherwise-hidden links.