UX Myths That Hurt SEO – Whiteboard Friday
User experience and SEO: friends or enemies? They’ve had a rocky past, but it’s time we all realized that they live better in harmony. Dispelling the negative myths about how UX and SEO interact is the first step in improving both the look and search results of your website.
The Best Way to Suck at Marketing – Whiteboard Friday
When we take a data- and profit-driven approach to marketing, we can get so caught up in maximizing returns that we forget we’re dealing with people, treating our customers as simple transactions. If we’re looking for loyalty, we need to change that approach.
Why Remarketing? – Whiteboard Friday
No matter what type of product you're offering, how your sales cycle flows, or what the industry you're in looks like, there are a many different ways that you can leverage remarketing to target your audience.
Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs
We know that Google tends to penalize duplicate content, especially when it’s something that’s found in exactly the same form on thousands of URLs across the web. So how, then, do we deal with things like product descriptions, when the manufacturers require us to display things in exactly the same way as other companies?
How Do I Find a Good SEO?
Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them.
How to Earn the Amplification of Influencers – Whiteboard Friday
Marketing your products or services can be incredibly difficult when your target audience isn’t already listening to what you have to say. In those cases, influencers have an amazing ability to amplify your message and boost your brand. The only problem? They’re (rightfully) quite picky about what they share.
High-Value Tactics, Future-Proof Link Building – Whiteboard Friday
The past 12 months have been brutal for many traditional forms of link building. Techniques that once worked are now penalized. Webmasters wonder what tactic will fall under the hatchet next – infographics, guest post blogging, or something else?
Why Guest Posting and Blogging is a Slippery Slope – Whiteboard Friday
While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it’s easy for marketers to start slipping down the “Guest Posting Slope of Madness.” One of Rand’s predictions for marketing in 2014 is that Google will begin to crack down on low-quality guest posts, and in today’s Whiteboard Friday, he clears up some of the misconceptions that can lead to a downhill slide.
How to Win a Content Arms Race – Whiteboard Friday
Ever feel like you're neck and neck with your competitors in the mad dash to produce exciting, unique content? The push for content generation has taken off across all industries lately, and it's not surprising that content strategy feels like it's turning into an arms race.
My Client Won’t Do – Whiteboard Friday
One of the most common challenges for web marketers is dealing with clients (or bosses, etc.) who either ask the impossible of us or don’t think we’re worth their time and money. In today’s Whiteboard Friday (filmed during October’s CEO swap), Wil Reynolds offers up all the techniques and tips you need to win their favor, their support, their resources, and their business.